ReachOut: Product and Feature Education with In-Application Messaging
How to make sure users get the most value from your software with informative in-app notifications and calls-to-action.
Using ReachOut in-application messaging to educate users as an on-boarding tool, to provide helpful tips, or to drive them to particular high value features of your product can create long-term value for both users and your organization. Utilizing targeting such as lifetime usage, feature usage (or non-usage) and geography can add a layer of personalization to the contextual relevance of them already being engaged within your application.
Improve your onboarding experience
Help your new users realize the value in your product faster with a welcoming experience through in-application messaging. Tailor walkthrough messages based on lifetime usage or sessions in your software. Add a level of personalization by tailoring the message to their profile or inserting variables unique to their profile.
Drive feature adoption
Have a new feature that users should be aware of? Want to make sure users who haven’t had a chance to engage with your most critical or valuable feature do? In-application messages can make sure the next time they launch your application they are guided to check out these killer features that are going to create long-term value and strengthen their affinity for your software.
Your most dynamic product education channel
In-application messaging is one of many channels you will employ for product and feature announcements. Social media, email and even your sales team are broadcasting the latest and greatest news about your product. But in-app messaging is by far the most contextual and engaging option for product education since it is delivering the message at the moment users have your software top of mind, open and active on their machine.