Using ReachOut in-application as a conversion tool for presenting added value products and services to existing customers is an effective tool in maximizing lifetime value of your users. By analyzing product usage trends and behavior patterns in relation to different offers, you can set up campaigns to present your additional premium offers to users at the optimal time for up-sell or cross-sell. In addition to revenue generation, these opportunities can be a win-win by making sure users don’t have an interrupted experience or miss out on valuable features or services that make your software more useful to them.
Context is king
Usage Intelligence collects the usage and environment data of your current users that enables you to determine the the right subset of your users that should be targeted for up-sell or cross-sell. You may notice that users on a particular operating system, or with certain hardware requirements have a propensity to upgrade organically. Or maybe you see usage trends of features, or frequency of product use that indicate a likelihood of being ready to buy additional products or services from you. Whatever the elements that make up your buyer’s persona, you can define a targeting segment for a ReachOut in-application messaging campaign.
Determining which offer and creative is going to resonate with your target profiles is important to campaign success. With ReachOut you can vary the message creative ranging from popping up landing pages or image campaigns to displaying messages inline within your application to see which method works best. Also, if you want to test different variants on messaging, imagery, and calls-to-action you can set up A/B tests through ReachOut to samples of your users to determine your best chance for conversion before your launch promotions more widely across your user base.
Set it and forget it
Once you’ve identified the right targeting criteria based on Product Usage, Profile, and previous ReachOut Campaigns, and the most effective offer, you can set up your up-sell and cross-sell campaigns to run ongoing in your application. Once users meet the specific criteria you’ve defined, the campaign will trigger and present the conversion opportunity. Do buyers need a bit more touches before they convert? Set up drip campaigns to stage different offers in sequence until they decide to purchase.