ReachOut: Event Promotion with In-Application Messaging
How to promote attendance of useful external events for users of your software application.
ReachOut in-application messaging unlocks a new channel to promote your company's events for its users. For webinars, product training, user meetups, trade shows and more, you can notify your users about useful external resources to get more value from your product and their relationship with you. With dynamic in-application messaging event attendance rates can be up to four times that of traditional channels such as email.
Reach the right audience
Usage Intelligence enables you to make sure your event promotion is targeted to the right subset of your users. If you are hosting a user group in a particular area you can segment by geography. Running a training session for a new feature? Target only those customers that have purchased it. Want to promote an upcoming general webinar? Send it out to all users. The level of granularity is up to you and the offer being promoted.
Increase attendee registrations
Presenting relevant resources such as events when users are already engaged with your product can be the most effective and contextually relevant way to get them to sign up. Targeting based on specific user criteria increases the relevance of the promotion. As a result in-application messages tend to yield higher conversions than external channels that message to users when they are often not actively engaged in your application.
Leverage existing creative
If your team has already produced creative elements for your event (such as images and landing pages) you can upload that very same creative into ReachOut. When paired with an Automatic Campaign, that launches the in-app message in a pop-up, your promotion can be setup and made live by your marketing team in just a few quick steps.